For years, David Rost, the founder of READYACTION, has been producing short cell phone videos of his kids trying new activities. But filming was hard when the family was on the move.......biking, skiing, hiking........and once the moment was gone, there was no repeat performance. He began to improvise ways to make what already worked for him - his phone - into a solution he could strap on to capture the active moments.Then he went further and decided to develop a product for other people on the move, with a smooth transition from stationary use of all their existing devices, to active hands free use of those same devices. He was after something far more straightforward, accessible and intuitive than some of the existing technical professional level products out there and the result is READYACTION.